Milagro Tequila was founded by Danny Schneeweiss and Moy Guindi in 1997, and has quickly escalated into one of the world’s leading tequila brands. This award-winning tequila from William Grant & Sons was founded at a time when Mexico was evolving. Danny and Moy wanted to see tequila evolve with it and reflect what was happening in the country at that time – better design, better architecture, resulting in a better product. The first step was finding someone who could make their vision a reality - Pedro Juarez, the Master Distiller.

Pedro insisted on using only the remarkable Jalisco Highlands 100% estate-grown blue agave, which is sweet, fruity and aromatic. He slow-roasted the piñas, the core of agave plants, for 36 hours using traditional brick ovens - bringing out the natural freshness and flavors of the plant. Pedro created a new kind of distilling process in which two different stills are used: pot and column. The pot still holds onto all of the incredible nuances of agave flavor and the column still imparts the exquisite smoothness into every sip of Milagro.

The tequila’s name originated from the first moment Danny and Moy sipped the liquid; they were so excited by the realization of their vision for a smooth, agave-centric, elegant tequila that they exclaimed “It’s a miracle” in Spanish and decided to name their tequila after this transformative moment. Milagro means miracle, and the tequila’s unique aesthetic is a true celebration of Mexico’s passion for art and design.

We are here to uphold Danny and Moy’s vision - to craft the world’s best tequila. To do that we start where the art of tequila begins – with the agave itself. Milagro Tequila has always been about combining time-honored methods of production with fresh thinking to produce its award-winning tequila. If you’ve tried our liquid, you’ve tasted an unprecedented expression of real, modern-day Mexico.